Investment Bags That Hold Their Value
Not all luxury bags are created equal. These are the models that consistently appreciate on the secondary market, making them as much a financial decision as a fashion one.
The luxury handbag market has matured into a legitimate alternative asset class. A 2023 Knight Frank Wealth Report found that handbags appreciated 108% over the previous decade, outperforming cars, wine, and art. But not every bag is an investment piece. Here are the models that have proven their staying power.
Hermes Birkin
Up to 500% over 35 yearsThe gold standard of investment bags. The Birkin has consistently outperformed the S&P 500, with certain colours and leathers commanding six-figure premiums on the secondary market. Limited production and legendary waitlists ensure demand always outstrips supply.
Investment tip: Classic colours (gold, black, etoupe) in Togo or Epsom leather hold value best. Exotic skins offer the highest appreciation but require more specialised care.
Hermes Kelly
Up to 400% over 30 yearsNamed after Grace Kelly, this structured silhouette is the Birkin's equally coveted sibling. The Kelly has seen a sharp rise in collector interest, particularly in mini and pochette sizes that appeal to younger buyers.
Investment tip: Sellier (hand-stitched rigid) versions are rarer than Retourne (softer) and tend to appreciate faster. Vintage pieces in excellent condition are especially prized.
Chanel Classic Flap
Up to 70% over 10 yearsChanel's aggressive pricing strategy has turned the Classic Flap into an unlikely investment vehicle. Annual price increases of 5-15% mean that pre-owned models frequently sell for more than their original retail price, even in used condition.
Investment tip: Medium and small sizes in caviar leather with gold hardware are the safest investment. Limited-edition seasonal colours can spike in value but carry more risk.
Louis Vuitton Neverfull
Stable resale at 60-80% of retailWhile not a high-appreciation investment, the Neverfull is the workhorse of the luxury resale market. Its practical design, brand recognition, and consistent demand make it one of the easiest bags to sell quickly at a strong price.
Investment tip: Monogram and Damier Ebene hold value most consistently. Limited-edition artist collaborations (e.g., Kusama, Koons) can appreciate significantly.
Dior Lady Dior
Up to 40% over 5 yearsThe Lady Dior has seen renewed interest thanks to Dior's brand renaissance. Classic sizes in lambskin with the signature Cannage quilting and gold DIOR charms are increasingly sought after, particularly in neutral tones.
Investment tip: Medium size in black lambskin is the most liquid on the resale market. Artist limited editions (Dior Lady Art) are becoming collector items.
Tips for Buying Investment Pieces
Buy classic, not trendy
Neutral colours and iconic silhouettes will always have a buyer. Trendy pieces may spike in value but can also crash.
Condition is everything
Store bags properly with stuffing, dust bags, and away from direct sunlight. A bag in excellent condition can fetch 2-3x more than one in fair condition.
Keep all packaging
Box, dust bag, receipt, care cards, and authentication cards all add to resale value. Complete sets command a 10-20% premium.
Buy authenticated
Only purchase from trusted sources that verify authenticity. A bag with questionable provenance is nearly impossible to resell at full value.
Think long-term
The best returns come from holding for 5-10+ years. Short-term flipping rarely outperforms the market after transaction costs.